PORTFOLIO
Ashanti Corporation
| Company name | Ashanti Corporation |
|---|---|
| Website | http://ashanti-hair.com/ |
| Date of investment | October 2021 |
| Investment background | Corporate growth through accelerated store openings |
| Deal type | Growth investment |
| Type of business | Outsourced beauty salon chain |
| Status | Investing |
Background to the Deal
- Excellent business model as a rapidly expanding outsourced beauty salon chain, with 50 salons 4 years after its establishment
- Potential to further accelerate pace of new store openings thanks to strong customer attraction and stylist hiring capabilities
Bluepass Capital's Key Initiatives
- Invitation of professional managers with business execution experience at similar companies
- Invitation of specialists in marketing, store procurement, store development, and human resource management
- Support for development of career paths for beauticians and establishment of a franchise owner system
