PORTFOLIO
MURA Co., Ltd.
| Company name | MURA Co., Ltd. |
|---|---|
| Website | https://mura.ne.jp/ |
| Date of investment | January 2022 |
| Investment background | Corporate growth through EC strategy and roll-ups |
| Deal type | Growth investment |
| Type of business | D2C (small leather goods) |
| Status | Investing |
Background to the Deal
- D2C brand with high profitability and further growth potential in line with future expansion of the EC market
- Possibility of horizontal development of the founding owner's EC sales know-how to other D2C companies
Bluepass Capital's Key Initiatives
- Invitation of young managers (growth hackers) to regional companies
- Support for the implementation of measures to further strengthen sales on each EC platform
- Consideration of additional investment in category companies where EC growth know-how can be horizontally deployed
