PORTFOLIO

NOGUCHI MEDICAL RESEARCH, Co. Ltd.

Company name NOGUCHI MEDICAL RESEARCH, Co. Ltd.
Website https://noguchi-co.com/
Date of investment July 2023
Investment background Corporate growth through promotion of cross-border e-commerce business
Deal type Growth support
Type of business Development and sales of health foods and supplements
Status Investing

Background to the Deal

  • Business and product concepts that contribute to society and stable business foundation with real channels such as major drugstores in Japan
  • Growth potential of cross-border EC business based on high name recognition and brand power in China

Bluepass Capital's Key Initiatives

  • Accelerate growth of cross-border e-commerce business by revising channel strategies, including agents and e-commerce platforms
  • Strengthen domestic channels and improve the placement rate by building a sales structure and system
  • Securing human resources and building an organizational structure to support company growth, including the hiring and training of specialists

Team